B2B MARKETING RESOURCE

Event Lead Processing Worksheet

B2B Marketers invest a substantial amount of money into conferences, field events, and VIP experiences as an effort to generate high-quality leads for their organization. The event execution is the fun part, but the task of processing all the spreadsheets full of lead data afterward is critically important. This worksheet is designed to help you organize your efforts around processing this data and ensure you’re putting only quality data into your database. Save it now and keep it handy on your desktop.

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