B2B RESOURCE

Planning and Measuring 3rd-Party Demand Gen Workbook

It’s important to carefully organize and monitor 3rd-party programs to ensure slight errors don’t lead to big problems later. An incorrect program launch date, mixed-up target account list, wrongly assigned campaign assets, or ungoverned lead pacing can translate to a lot of burned resources if not caught early. This workbook includes three worksheets aimed to help you plan, organize and track your 3rd-party demand gen programs.

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