Contact Data Processing Checklist

Injecting bad leads or contact data into your marketing database can quickly derail any demand gen program, wasting budget, time and resources. Properly processing and governing contact data is essential. This checklist provides step-by-step guidance for B2B marketers on how to correctly process contacts/leads for 3rd-party demand gen campaigns. Specifically, the checklist helps you to:

  1. Ensure that you filter out as many bad contacts/leads as possible
  2. Provide a clear picture of which lead sources are providing the highest quality contacts/leads
  3. Track the time and resources being spent on manually processing contacts/leads
  4. Make more informed calculations on campaign ROI

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