How Much Are Bad Leads Costing Your Business?
B2B marketing teams continue to pump poor-quality leads into their prospect databases – with devastating effects.
This new report synthesizes the latest third-party research – surveys, analyst briefings, vendor reports and influencer articles – along with an analysis of over 3.6 million B2B leads processed through the Integrate platform to answer three questions:
- What are the most common types of bad leads?
- Can we estimate the costs of these bad leads?
- What can marketing teams do to improve lead quality and database integrity?
Start building a cleaner marketing database today!