The 2nd Edition ABM Program Development Workbook provides the advice, templates and guidance you need to plan and execute a successful account-based marketing program.

Created specifically to help anyone new to account-based marketing, the revised workbook includes:

  • Step-by-step guidance through each stage of ABM strategy development: goal setting, account targeting, content creation, engagement tactics, ABM technology adoption and more
  • 10 customizable worksheets to organize and focus your efforts (including 2 new templates)
  • Advice from B2B marketing practitioners, influencers and consultants at the forefront of ABM
  • Insights on the current ABM tech vendor landscape

Start building your ABM program today!

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