Get Clean, Stay Clean

A Multi-Step Process for a Healthier Marketing Database

Every B2B marketer understands the importance of keeping their prospect database full of accurate, complete and up-to-date data. Unfortunately, we often rely on infrequent, one-off sprints to purge our databases, with long gaps between cleanings and bad habits allowing dirty data to sneak in.

This webinar will demonstrate the importance of a routine database maintenance plan – citing data from the recently released Cost of Bad Leads Report – and provide a roadmap for B2B marketers to develop their own “get clean, stay clean” strategy.

David Crane from Integrate and Patti Heath from DemandGen will share the real-life approach their teams take and recommend to proactively maintain a healthy database – including the tools and rules it takes to get the job done.

Patti Heath

David Crane

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