Getting Started with 3rd-party Demand Gen

If you’re a demand generation marketer or one of the important marketing operations practitioners who supports the demand gen role, this guide is for you. B2B marketing teams are increasingly responsible for generating pipeline and revenue, and inbound marketing efforts can’t scale enough for most teams to hit team goals. Marketing-attributed growth requires 3rd-party demand gen. However, without the right know-how, 3rd-party programs can be difficult. This guide to a 7-point 3rd-party demand gen framework includes prescriptive advice on:

  • Selecting the right lead sources, media partners and publishers
  • Setting program goals and measuring results
  • Processing and governing quality of 3rd-party leads
  • Developing a thoughtful nurture, scoring and routing strategy
  • Leveraging modern technology

…And more

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