Making the Most of Your Event Leads

B2B marketers spend 18% of their total budget on in-person events to drive demand. the pressure's on to quickly convert event leads to pipeline value.

Within hours of an event’s end, marketers are faced with:

  • Cleaning, validating, formatting, segmenting, and appending lead data to prep for load into your MA or CRM
  • Scoring, prioritizing, and routing leads to the right salespeople
  • Developing personalized content and tailored nurture programs that bring continued value to your new audience
  • Measuring and optimizing for contribution to pipeline and revenue

Without the right tools and a streamlined process, this can be a massive time suck that leaves marketers bogged down with manual tasks while the leads get cold.

Watch this on-demand webinar to hear how front-line marketing practitioners are using proven practices, automation tools and specialized data to get better pipeline results out of event investments.

Frances McCutchon
Director of Marketing, PFL

Emily Wingrove
Director of Marketing, Synthio

Kate Athmer
Director of Demand Orchestration, Integrate

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