Revenue Marketing Strategy Series

The Enterprise Playbook to Account-Based Demand Generation

In 2019, the majority of B2B marketers will adopt account-based marketing, a strategy that will consume around 28 percent of marketing budgets. As pressure mounts to show results from this investment, the organizations that will succeed are those taking a cross-channel, holistic approach to ABM: connecting account-based programmatic campaigns with account-based lead gen programs to generate both awareness AND leads across the buying committee.

Download "The Enterprise Playbook to Account-Based Demand Generation" to learn:

  • What to expect from ABM in 2019
  • How enterprises can take ABM to the next level
  • Examples from pioneering enterprise marketers that have successfully deployed account-based demand gen programs

The revenue marketing series is a compilation of thought leadership and success stories from Integrate customers, organized into a guide for enterprise marketing leaders who are researching new ways to scale revenue impact. This playbook focuses on executing a scalable ABM strategy, but there are many other demand gen strategies to consider and integrate, like social, events, webinars, forms, and content syndication.

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