The Move to Demand Orchestration

The crisis of coordination at the top of the funnel is distracting from lower-funnel efforts needed to scale pipeline.

Finding a way to efficiently orchestrate the key components of demand marketing will be vital to B2B marketing success. This 60-minute webinar, hosted by David Crane, features Kerry Cunningham of Sirius Decisions and Lena Waters of Lookout discussing:

  • Today’s B2B marketing climate and the need for Demand Orchestration
  • How to assess your current demand marketing processes and focus your orchestration efforts for the greatest effect
  • Real-life examples of how Lookout’s demand marketing team is using Demand Orchestration methods to scale programs more effectively and efficiently

Are you ready to make the move to Demand Orchestration? View this on-demand webinar for the tools you need to get started.

Kerry Cunningham

Lena Waters

David Crane

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